Results of A Study By Columbia University
A recent study by Columbia University regarding the impact of website interactivity, and specifically well designed and crafted video observed the following:
1. People were 5 times more likely to review a site when provided with video, over a static text only site.
2. People were 80% more likely to purchase a product or service, when presented with video, over text and pictures.
3. People retained up to 150% more information when presented with video, versus sight and sound alone.
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