Online video is an influencing factor in the sales cycle.
26% of US executives view work related videos daily, 20% view them several times a week and 20% view them several times a month. What’s most interesting is C-Suite behavior after they’ve viewed an online video. 64 – 66% of the time they visit the video vendor’s website and 53% of them conduct a search for more information. Of the executives who view videos daily, 51% of them make a business related purchase after watching a work related video. (from eStrategy after hours Executives and Online Video Charts based on Forbes Insights data.)
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